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Absolut Vodka

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C/B/1829. SWOT and PESTEL Analysis of Absolut Vodka

WORDS:
900
DATE:
2009
PRICE:
9.99 GBP

This paper presents an overview of Absolut Vodka, with SWOT analysis (a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Absolut Vodka) and PESTEL analysis (which represents the Political, Economic, Social, Technological, Environmental and Legal frameworks affecting a macro-environmental company).

 

KEYWORDS: PESTEL, SWOT, Absolut Vodka,

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C/B/1828. PESTEL Analysis of Absolut Vodka

WORDS:
750
DATE:
2009
PRICE:
9.99 GBP

This paper presents an overview of Absolut Vodka, with PESTEL analysis. PESTEL analysis stands for Political, Economic, Social, Technological, Environmental and Legal. It includes the analysis of a framework of macro-environmental factors affecting Absolut Vodka.

 

KEYWORDS: PESTEL, PESTLE, Absolut Vodka,

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C/B/1827. SWOT Analysis of Absolut Vodka

WORDS:
550
DATE:
2009
PRICE:
9.99 GBP

This paper presents an overview of Absolut Vodka, with SWOT analysis. SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Absolut Vodka.

 

KEYWORDS: SWOT, TOWS, Absolut Vodka,

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C/M/1197. Absolut's new product launch: situational analysis and marketing perspective

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper offers situation analysis for the launch of Pernod Ricard Group’s brand Absolut ice cream and sorbet. Company history and financial information is reviewed, SWOT and PESTEL analysis of the environment for the new product is conducted, the country environment is analysed using the Hofstede matrix, marketing mix features and communication tools for the communication campaign are outlined.

 

KEYWORDS: Marketing Communications, Absolut, new product launch, Brand Aura, Marketing Mix, SWOT, PESTEL, Hofstede,

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E/M/119. Absolut Vanilia vodka in UK market

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

The paper reports on the UK white spirits market identifying the consumers for the Swedish Absolut Vanilia vodka. UK spirit industry is analysed using PEST, SWOT, key stakeholders and segmentation models. Analysis is performed of the new product development and launch.

 

KEYWORDS: Absolut Vanilia vodka, white spirits,

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P/M/421. Marketing Absolut vodka in UK

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

The paper offers a marketing plan for Absolut vodka in UK providing information on the British spirit industry and alcoholic drinks market. PEST, SWOT, Porters 5 Forces Model, marketing mix, product and competitor analyses are performed, Absoluts perception in the British vodka market is identified. Marketing objectives and strategies are formulated using Ansoffs and Potters models, resource allocations are outlined. Forecasts and recommendations are offered.

 

KEYWORDS: marketing, absolut, vodka, uk,

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