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Absolut Vodka
P/M/421. Marketing Absolut vodka in UK
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper offers a marketing plan for Absolut vodka in UK providing information on the British spirit industry and alcoholic drinks market. PEST, SWOT, Porters 5 Forces Model, marketing mix, product and competitor analyses are performed, Absoluts perception in the British vodka market is identified. Marketing objectives and strategies are formulated using Ansoffs and Potters models, resource allocations are outlined. Forecasts and recommendations are offered.
KEYWORDS: marketing, absolut, vodka, uk,
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