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Absolut Vodka
C/M/1197. Absolut's new product launch: situational analysis and marketing perspective
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper offers situation analysis for the launch of Pernod Ricard Group’s brand Absolut ice cream and sorbet. Company history and financial information is reviewed, SWOT and PESTEL analysis of the environment for the new product is conducted, the country environment is analysed using the Hofstede matrix, marketing mix features and communication tools for the communication campaign are outlined.
KEYWORDS: Marketing Communications, Absolut, new product launch, Brand Aura, Marketing Mix, SWOT, PESTEL, Hofstede,
Other Papers On: International Product Launch
Other Papers On: New product development
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Other Papers On: Strategic Analysis
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