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Aberdeen Business School
C/M/2270. Customer Relationship Management at Aberdeen Business School
- WORDS:
- 3850
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the strategies of customer relationship management (CRM) used at Aberdeen Business School (ABS) in their recruitment of international and UK students. Theoretical underpinnings of CRM are applied to ABS practices describing various CRM systems operating in the University, highlighting existing problems, conducting PESTLE analysis of ABS, and suggesting possible CRM solutions to improve customer satisfaction and retention through enhancing ABS relationship with students.
KEYWORDS: Customer Relationship Management, CRM, Aberdeen Business School, ABS, PESTLE, student recruitment, customer retention,
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