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ABEL & COLE
C/M/685. Business to Business Marketing: Marketing Plan for ABEL & COLE
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper looks at the attitude towards healthy eating, examining business opportunity available to ABEL & COLE in the UK organic green grocery market. Analysis is conducted of the market segmentation, customers, organic food suppliers, 4Ps model features, promotion strategy, etc. A business plan for ABEL&COLE is presented.
KEYWORDS: ABEL & COLE, business-to-business, organic food, green grocery,
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