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ABC Bank
C/F/834. ABC Bank's project of online mortgage lending: strategic and marketing analysis
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the online mortgage lending product proposed by ABC Bank conducting PESTEL and SWOT analysis of the bank, identifying the target market for the product, presenting the company’s competitors analysis, developing ABC marketing strategy along the lines of the marketing mix model, presenting a financial breakdown of marketing and advertising, and estimating the bank’s revenue for the next three years.
KEYWORDS: Strategic analysis, marketing analysis, ABC Bank, online mortgage lending, PESTEL, SWOT, competitor analysis, marketing mix,
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WHAT OTHERS HAVE SAID
I needed the essay just to develop an understanding of how the different ways of analysing a business are used. I am doing a similar study of a different company and so far this has been an appropriate outline for me to understand how to get around this essay. All I need to do now is research my company and hopefully follow a similar method of analysis. The service you provided was more than helpful.Tangat
