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Abbeysteel
C/M/1340. Customer relationships management at Abbeysteel
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the system of customer relationship management (CRM) in the UK SME Abbeysteel discussing their options of targeting business-to-customer market as well as business-to-business market, and suggesting recommendations about customer retention policies.
KEYWORDS: Abbeysteel, CRM, customer retention, customer relationship management,
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Abbeysteel
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