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Abbey National Bank
S/M/222. Research Proposal. How Abbey can Increase its Retention Rates and Create a More Loyal Student Customer Base
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper offers a research proposal into the trends of student banking conducting a pilot study of customer service in Abbey online banking company. The study is based on primary data collection through a questionnaire. The problem with Abbey is identified, recommendations are suggested about the ways to raise their customer retention rate.
KEYWORDS: Proposal, Abbey, bank, retention rate, customer service,
Other Papers On: Abbey National Bank
Other Papers On: Business Dissertations
Other Papers On: Customer Loyalty
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Keywords Tag Cloud
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