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Abbey National Bank
P/M/808. Abbey National: issues of relationship management
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the UK bank Abbey National describing its background and history, discussing the benefits of relationship management (RM) in retail banking, highlighting the role of service quality and customer service in Abbey National, and reviewing the banks strategic objectives.
KEYWORDS: Abbey National, relationship management, retail banking,
Other Papers On: Abbey National Bank
Other Papers On: Customer Relationship Management (CRM)
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Keywords Tag Cloud
abbey national mergers acquisition bank desired dissertation bring proposal effects lloyds swot porters pestle uk issues tsb increase management research student hr outsourcing financial institution base customer rates create loyal relationship retention natwest retail banking offerings mortgage building society five forces c banks scotland royal barclays hsbc acquisitions
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I received the paper very fast and it helped me quite a lot. ThanksPatel
