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Other Papers on :Marketing Theory

Other Papers on :Global Marketing

Y/M/12. 'Globalisation' - Myth or Reality?

(2003, 6400 words)

Over the course of the following essay, the writer tends to look at the subject from various prospectuses via using theories and research of different academics as well as looking at empirical evidence via providing real life examples. In particular, the essay uses the works of Professor Theodore Levitt and columnist Thomas L. Friedman as a very base stone to the issue. In addition, the essay looks at researches of other academics and practitioners in order to obtain as wide grip on the subject as possible. The writer attempted to track the whole way of development of the globalisation to its current stage, particularly from industrialisation to multinationalisation and from global to global. During the course of this tracking, the essay explains each particular stage as well as tries to find out and explain the causes and effects for its appearance in the first place and further expansion onto another. Overall, the essay does not offer any particular solutions but rather highlights the past events and sequent conclusions as the result of the empirical evidence. Additionally, it provides certain 'check points' for the future and raises some debates.



 
   
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