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Other Papers on :Travel & tourism marketing

S/T/19. The Destination Benefits from Hosting the Olympic Games

(2004, 2000 words)

This report analyses and evaluates the destination benefits from hosting the Olympic Games. The report first focuses on the city of Barcelona, which held the games in 1992 and looks at the benefits the city received as a destination from hosting the games such as increased financial investment which has led to the city becoming one of the most popular destinations in Spain. The report then looks at London's bid to host the games in 2012 analysing past UK bid failures and why the games could be of benefit to London and the UK as a whole.
 
   
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