S/T/14. 2001-2002: A bad year for the UK tourism industry

This report highlights the negative effects that the outbreak of Foot and Mouth Disease and the atrocities of September 11th had on the UK tourism industry in 2001, illustrating the fall of visitor numbers and expenditure from both inbound and domestic tourists. The report then evaluates the various marketing initiatives that were and are being taken firstly by the British Tourism writerity and then after it's formation in 2003 by VisitBritain. These include 'Only in Britain. Only in 2002.' City Breaks and Hidden Britain. Finally the report suggests a marketing strategy for the next decade which focuses on creating new key markets with vast potential such as Eastern Europe and China; A more positive marketing drive towards highlighting the attractions of England to its residents; and an emphasis on the UK as a destination for short breaks.