S/T/13. Adaptation of the product is too large price for the benefits of entering a new country. Explain how 'adaptation' might apply to a hospitality product and discuss the statement

This paper examines whether product adaptation in the hospitality industry is too large price for the benefits of entering a new market environment. The objectives are to describe the product adaptation in the hospitality industry, its aims and influencing factors such as physical, market and legal factors. Also it includes analysis of the advantages and disadvantages of the product adaptation. It is concluded from the overall study that product adaptation is essential issue for entering the international market environment, despite it involves risk