S/P/205. Proposal. Market positioning of UK political parties and its effects on young people's voting behaviour

The paper offers a research proposal into the market positioning of the three main political parties in the UK with the focus on the attitudes of young people towards this positioning and its effects on their voting behaviour. A review of literature touches on the causes of the low turnout for the last general election, the theories of differentiation and market positioning, the key differences between political and product or service marketing, etc. The research strategy and methods are developed; the timetable is outlined.