S/PS/60. Prejudice and ambivalent sexism: measuring the effects of hostile and benevolent sexist attitudes toward female drivers

This paper examines the effects of ambivalent sexism (hostile and benevolent) and how it acts as a form of prejudice. The goal of this study was to see if these two components of sexism would effect people’s perception of a female driver in a scenario presented to them. In the first part of the study the ASI questionnaire was completed to determine which types of sexism was more prominently displayed. The second part of the study was a measure of how the different types of sexism would influence responses towards the female driver in the scenario. Thus attaining a measurement of attitude towards female drivers