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Other Papers on :Branding

Other Papers on :Consumer Behaviour

S/M/98. Brainwashed or brandwashed - a comparison of the consumer behaviour of young children and young adults towards brand trainers.

(2005, 3900 words)

This essay explains and compares the consumer behaviour of children and young adults towards brand trainers. The essay contains practical work in form of an interview and a survey. The questions of the survey are included in the back. At first the essay, examines the consumer behaviour of children from low income families and secondly the consumer behaviour of University students. The essay ends with a conclusion and suggestions for further research studies on this topic.
 
   
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