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Other Papers on :Marketing Plans

S/M/96. Marketing plan for Prasad Indian Cuisine

(2004, 3500 words)

This paper presents a one year marketing plan for an Indian restaurant. Prasad Indian cuisine has reached its maturity stage. The new management wants to increase the turnover with their marketing plan. It also wants to enter into business to business sector. The new management knows if it doesn't differentiate itself from the other restaurants within the area the business will not survive. This marketing plan therefore is a plan to turn the clock for Prasad Indian Cuisine.
 
   
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