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Other Papers on :CRM

S/M/89. FSM Prospective: using CRM to Differentiate Companies

(2004, 4800 words)

This Msc project will discuss: Customer Behaviour towards Financial Services Company, how can the company make use of the CRM in order to create for itself a Competitive Advantage and differentiate itself from other firms. Meaning of service will be stated and how the Service Quality can be measured as several scales in the market are being used. Importance of the value of the Customer Relationship with the financial services company.
 
   
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