S/M/71. Detail and critically analyse the main market and industry factors, which should be considered when making market entry strategy choices in a global playing field. Justify your answer by referring to the Boots case and contrast their situation with examples of other companies.

There are numerous methods of scanning the environment, which include PEST and SWOT analyses, and Porters Five Forces. These are used to detail and critically analyse the main market and industry factors that a company should consider when deciding upon market entry strategies in the global playing field. One of the most important aspects of a firms entry strategy is the actual mode of entry therefore this report refers to the main modes of exporting, licensing, franchising, joint ventures and wholly owned subsidies (WOS) to illustrate how market and industry factors affect the entry mode choice. Specific reference will be given to entering the Japanese market, using Boots, Starbucks, Toys áR Us, and BMW as case studies.