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Other Papers on :International Marketing

S/M/70. Marketing in a Cross-Cultural Context

(2004, 3000 words)

This report focuses specifically on the role of culture in the formulation of international marketing strategies, using a number of examples to highlight the points raised. Firstly, international marketing strategies will be considered in more detail, followed by an exploration of the concept of culture and its influence on international marketing strategies.



 
   
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