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Other Papers on :Relationship Marketing

S/M/64. Relationship Marketing

(2004, 4000 words)

In the following report, various perspectives on relationship marketing (RM) will be defined and examined. This report will also identify the forces that have had impacts on the marketing environment in recent years; which have led to the rapid development of RM practices. This report will illustrate that RM does play an important role within organisations with the focus on how information technology (IT) could enhance RM.



 
   
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