S/M/60. Segmentation is little more than stereotyping and is of limited value to the marketer. Discuss

This report has been made after a research on segmentation and stereotyping. It explains various issues such as: Why there is a need of segmentation in the market? Is market segmentation always a good idea? If yes, then under which conditions? If no, then when it is unnecessary or unwise? It describes Market Segmentation, Market targeting, and Market positioning. It also covers the predominance of market segmentation and continuously increasing the need of segmentation. Difference between stereotyping & segmentation and importance of the same has been explained.