S/M/48. "Taking an organisation with which you are familiar or can easily find out information, critically appraise the efforts that organisation has made towards environmentalism marketing, and identify to what extent these efforts have been driven by cues from its customers".

This essay looks at the Procter and Gamble's green marketing strategy and identifies to what extend the company efforts towards environmentalism marketing are driven by cues from it customers. The environmentalism marketing is considered as part of the corporate social responsibility and the most recent theories about environmentalism marketing are analysed and critically appraised.