S/M/47. 'You are what you eat' is an established premise that inherently stats that what we consume in terms of sustenance affects our life, today we should consider revising this idea to 'you are what you consume'

This essay looks at the evolution of consumer behaviour. It is true that consumption has been taking place in all human cultures, since the beginning of the humanity. It is also true that goods, work and consumption should be considered in the whole social scheme as aspects of our life, and therefore it has to be taken in account that the concept of consumption, its nature, its importance, the forms it which it has taken place and the goods and services it involved, have been changed with the evolution of the social system. This essay strives to critically appraise whether or not nowadays we can say "we are what we consume".