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Other Papers on :SWOT Analysis

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S/M/393. Informatics Web Area: Marketing Appraisal
(2007, 1500 words)

The paper presents an appraisal of the service Informatics Web Area (IWA) provided by a British University. The users of the service are described; marketing theories are applied to identify IWA marketing strategies, target audience, SWOT features, etc.



 
   
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