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Other Papers on :Foreign Market Entry

Other Papers on :Market Research

S/M/383. International Marketing Strategy: Bottled water in India

(2008, 2000 words)

The paper examines the demand for bottled water in India providing an overview of the Indian drinking water market and water supply sources, reviewing the situation in the UK bottled water market during 2000-2004 and discussing the ways to enter the Indian market for British bottled water companies.
 
   
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