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Other Papers on :Marketing Communications Plans

Other Papers on :New product development

S/M/376. Marketing Communications Report: Children's soft drinks

(2008, 4200 words)

The paper examines the development of a new soft drink product for children reporting on an integrated marketing communications campaign for the new drink. Macro and micro environmental analysis is conducted using the model of PEST, describing the features of the product, the brand and the target market, and analysing the soft drink industry and the competition within it. Product development is described including the product characteristics, marketing objectives, marketing communications strategy, etc. The issues of timing and budget management are addressed.
 
   
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