S/M/361. Integrated Marketing Communications Plan for Marks & Spencer
(2006, 4500 words)
The paper offers a marketing communications plan (MCP) for "Per Una" range of women's clothing at Marks & Spencer (M&S). M&S customers, external and internal environment and business strategy are described using the model of PEST, outlining the company's objectives, strategies, marketing tactics, control and evaluation of MCP.
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