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Other Papers on :Google

Other Papers on :Branding

S/M/348. Product & Brand Management: Google

(2007, 4100 words)

The paper reports on the branding strategies of Google describing the main stages of the company's development, reviewing the theory of 'brand building blocks', discussing Google logo as an integral part of the Google brand, its market positioning, competitiveness, challenges, etc. SWOT, Porter's Five Forces and Marketing Mix analysis of the company is conducted; recommendations for their performance till 2010 are suggested.
 
   
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