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S/M/340. Comparative analysis of Marketing Communication Strategies and mix for the Coke drinks in UK

(2007, 3700 words)

The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.
 
   
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