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S/M/333. Importance of E-Commerce in DVD Rental Business: case study of Filmworld (fictional UK company)

(2006, 2000 words)

The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.
 
   
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