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Other Papers on :Advertising

Other Papers on :Cognitive Psychology

S/M/315. Review of Related Literature for Compliance-Gaining Theory

(2007, 8000 words)

The paper offers a review of literature on the compliance-gaining theory and its revisions. Definitions of the term 'compliance' are given; the causes of changes in a person's overt behaviour are outlined, the effects of persuasion through advertising are discussed focusing on advertising for men.
 
   
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