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Other Papers on :Campaigns

S/M/295. Creating a multimedia campaign for the British Red Cross

(2006, 7000 words)

The paper offers a plan for a new multi-media communication campaign for British Red Cross Society reviewing the Red Cross history, objectives, resources, competitors, potential target audiences, brand image, core values, etc. The features of advertising through different media are discussed highlighting the issues of public relations, organization of events, celebrity endorsement, etc.
 
   
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