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Other Papers on :E-tailing (Retailing)

Other Papers on :Consumer Behaviour

S/M/288. Consumer behaviour towards online shopping

(2006, 2500 words)

The paper examines the factors behind buying behaviour providing a review of literature on the theory of motivation, comparing the features of the Internet shopping to those of traditional shopping, identifying motivations for consumer choices, and suggesting recommendations about consumer research for e-tailers.



 
   
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