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Other Papers on :Marketing Theory

S/M/284. The scarcity of information creates the potential for a 'market for lemons'. Analyse the market for lemons and the strategies that are available to firms and consumers to overcome this problem.

(2005, 1500 words)

The paper looks at the problem of imperfect information where the seller has more information about the product quality than the buyer ('market for lemons'). The tactics of reducing the market failure of asymmetric information are examined.
 
   
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