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Other Papers on :Relationship Marketing

S/M/270. Relationship marketing: theory and case study of O2 mobile operator

(2007, 4000 words)

The paper reports on the practices in relationship marketing used by O2 mobile operator. The services and loyalty schemes offered to their customers are described; theoretical background of relationship marketing is presented; the use of the software technology SAGE in relationship marketing is analysed.
 
   
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