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Other Papers on :Consumer Behaviour

S/M/268. Effect of attitude and motivation on consumer behaviour

(2006, 3500 words)

The paper examines marketing strategies used for hand sets in the mobile phone industry providing a review of literature on the mobile phone market, the effects of attitude on consumer behaviour, the theory of motivation, etc. Analysis of customers' attitudes towards the product is conducted on the basis of interviews. Suggestions about the methods of research into consumer attitudes are offered.
 
   
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