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Other Papers on :Relationship Marketing

Other Papers on :Customer Satisfaction (CS)

S/M/259. Customer Orientation in Empress City Spa Taiwan

(2006, 2500 words)

The paper looks at the Spa industry in Taiwan examining the concept of customer orientation, reviewing the theory of relationship marketing and applying it to the practices of Empress City Spa. The problems faced by the company are highlighted.
 
   
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