S/M/258. Taking an organization with which you are familiar, Identify the extent to which the customer is central to the business. To what extent, if any, does the organization takes its cues from 'buyers' and how appropriate is customer orientation as a concept here?

The paper examines the concept of customer centrality in relation to Levi Strauss's strategy reviewing academic definitions of the concept, the factors effecting customers' buying behaviour, the strengths and weaknesses of Levi's, their competitive advantage, etc.