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Other Papers on :Coca-Cola

Other Papers on :Marketing Communications Plans

S/M/254. Failure of Dasani bottled water: analysis and recovery plan

(2007, 2000 words)

The paper examines the causes of the failure in marketing Dasani 'Pure-Still Water' by Coca Cola offering suggestions about remedial measures to recover the brand's reputation, evaluating alternative marketing decisions, and recommending a plan for implementing an Integrated Marketing Communication (IMC) strategy.



 
   
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