S/M/238. Marketing reports on low-, medium-range and high-end portable and desktop personal computer systems in UK, designed to be operated by a single user at a time purchased through any retail channel

The paper examines the marketing strategy of UK computer companies providing an overview of the UK personal computer (PC) hardware market, identifying its trends and sales practices, analysing the changes in the volume of the PC market, and identifying its opportunities and threats (includes both business and residential use).. The profiles of the key players in the PC market are presented. Recommendations are suggested for the companies wanting to enter the UK PC market.