S/M/234. Customer Service at Boots

The paper examines the quality standards used by Boots the Chemist in their customer services identifying types of customers, presenting the choice of products and services offered by Boots, reviewing their policies in customer care, etc. The role of communicating with internal and external customers is discussed; the methods of communication are outlined; the issues of customer complaints are addressed with the reference to the legal aspects of customer protection. Recommendations are suggested about how to improve Boots' practices in customer care.