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Other Papers on :Abbey National Bank

Other Papers on :Business Dissertations

Other Papers on :Customer Loyalty

S/M/222. Research Proposal. How Abbey can Increase its Retention Rates and Create a More Loyal Student Customer Base

(2006, 3500 words)

The paper offers a research proposal into the trends of student banking conducting a pilot study of customer service in Abbey online banking company. The study is based on primary data collection through a questionnaire. The problem with Abbey is identified; recommendations are suggested about the ways to raise their customer retention rate.
 
   
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