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Other Papers on :International Culture

Other Papers on :Marketing Mix

S/M/217. Strategic analysis of the role of cultural factors in marketing

(2006, 1500 words)

The paper examines the problem of cross-cultural differences in the context of globalization reviewing the theories of cultural dimensions by Hofstede, Hall, etc. The effects of the cultural factors on marketing practices are discussed using Marketing Mix and PESTEL models.
 
   
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