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Other Papers on :Tesco

Other Papers on :Branding

S/M/216. Branding strategies of Tesco

(2006, 4500 words)

The paper examines the impacts of the brand on consumer choices reviewing literature on the theory of branding, e-commerce, e-shopping, etc. Online and offline branding strategies of Tesco are studied using qualitative (via questionnaires) and quantitative (via company reports) research methods. Conclusions are made about the rules of successful brand building.
 
   
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