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Other Papers on :Consumer Behaviour

S/M/211. Illustrate the ways in which an understanding of perception can aid in planning effective marketing activities

(2007, 3000 words)

The paper examines the psychological notion of perception from the perspective of its application in marketing practices, i.e. in pricing strategies, product positioning, promotion techniques, etc. Customer behaviour based on the peculiarities of perception is described.
 
   
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