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Other Papers on :Capital One

Other Papers on :Strategic Marketing Analysis

S/M/210. Capital One: Marketing Audit

(2006, 2500 words)

In this paper a marketing audit incorporating the marketing tools like PEST analysis, porter's five forces, product life cycle, Boston Box Matrix, industry analysis, competitor analysis and consumer profiling for America's one of the biggest credit card companies-"Capital One" including a rigorous research about the various factors which could affect the business and marketing strategies of the organisation.
 
   
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