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Other Papers on :Marketing Theory

S/M/199. Theoretical and practical approaches to customer value

(2006, 2000 words)

The paper examines the concept of customer value (CV) reviewing academic literature on CV definitions and discussing the issues of customer satisfaction, customer retention, market performance, etc. The ways of creating customer value within a company are outlined comparing the creation of customer value for marketers of products and services.
 
   
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