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S/M/197. Proposal. How did Harry Potter movies affect Alnwick Castle and Durham Cathedral?

(2005, 3000 words)

The paper offers a research proposal into the impact of Harry Potter movies on the visitor numbers to the Alnwick Castle and Durham Cathedral where the movies were filmed. Literature is reviewed on the theories of tourism, marketing, decision making, consumer behaviour, etc. Methods of evaluating the effects of the films on the local economy are described highlighting the ethical issues of the prospective research.
 
   
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