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Other Papers on :Marketing Ethics

S/M/172. Advertising unhealthy food for children: ethical perspective

(2005, 2000 words)

The paper addresses the ethical aspect of promoting fatty goods and sugary drinks to children through Public Relations (PR) providing a review of literature on the definitions of PR, the methods of ethical evaluation (teleological and deontological), unethical practices of advertising junk food for children, moral responsibility of organisations, etc.
 
   
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